Owner-managed companies rarely lack ambition

The problem no one talks about

Ejerblik was built from a very concrete reality that most owner-managers recognise, but few talk about openly.

Almost every company has its finances, its customers and its daily operations under control. But when it comes to the company's digital assets and intellectual property, it often falls short. Access is scattered. Ownership is unclear. Systems keep running with no overview. And the dependence on individuals and suppliers is greater than anyone is comfortable with.

It is not something you feel day to day.

It is something you feel when things go wrong.

Experience from the real world

The idea for Ejerblik came out of many years of working with and for owner-managed companies. It became clear that even well-run companies often lack a single overview of their digital foundation. Critical access sits with former employees. IT suppliers own data they should not own. Unused subscriptions carry on unchecked with no owner. And documentation only becomes something people ask for when an investor or the insurer knocks on the door, or when something critical breaks down in the company.

The PDF that did not solve the problem

The first attempt was a simple PDF guide. A practical overview to help owner-managers map their assets. But it quickly became clear that the problem could not be solved with a document. It needed a tool that could be used actively, day to day.

Ejerblik today

Ejerblik is to digital assets what a CRM is to customers. It is an easy-to-use platform built for owner-managers, to give a single overview of the company's digital and intellectual assets. Here you can map, document and secure ownership of the systems, data and access that in practice form the backbone of the business. It is not about technology for its own sake, but about creating control, reducing risk and making sure the company is not left exposed when it really matters.

The platform was built with one clear focus: to make the complex understandable and actionable. Ejerblik is built for owner-managers, not for the IT manager. The language is plain, the structure is workable, and the purpose is clear: peace of mind and a grip on what would otherwise only be discovered when it is too late.

A reality check

As part of the platform there is a free Owner Check, where in a few minutes you get an indication of how well you actually have a grip on your most important assets across IT, marketing, sales, HR, operations and finance. For many, this is where the realisation starts.

Why it matters

Because a lack of overview is not just a practical problem.

It is a business risk.

• ✕It can cost you access to critical systems.
• ✕It can reduce the value in a sale of the company.
• ✕It makes it hard to meet legal requirements such as NIS2, which requires a documented IT risk assessment with a complete overview of assets.
• ✕And it can cause needless downtime, financial loss and a poor reputation in the market.

Ejerblik was built to reduce that risk. Not with more systems or more complexity, but with one single overview of what actually matters most.

Jacob Lysholt

Since 2008 I have worked closely with owner-managed companies: as an employee, as a consultant and as a strategic sparring partner.

18 years with owner-managers, business, communication and digitalisation

Jacob has worked with marketing, communication, digitalisation and business development since 2008, aimed at the professional market. His experience spans the food, IT and legal sectors as well as the agency and consultancy world.

He has sat behind the desk at owner-managed companies as, among other things, head of administration, office manager, head of communications, marketing lead, project manager and IT consultant. Most recently he completed an HD (graduate diploma) in Marketing Management at the University of Southern Denmark.

Throughout his career he has worked with or for owner-managed companies, and the same three things kept coming up:

• ✕Access that leaves with the employee. In many of the companies, at least one critical piece of access, to the domain, the Google account, the website, Meta, LinkedIn or a piece of software, sat with someone who no longer worked there.
• ✕The agency owns the website. The owner could rarely say who owns the domain, where the login details are, or who has the password to the server. Many believe they own the website and its content, but often it is only rented, and the right to use it ends when the partnership does.
• ✕No shared documentation. Contracts, licences, access and agreements sat in one person's inbox, and it was deleted when they left, for GDPR reasons. You only find out on the day the information is needed.

Ejerblik is the answer to that pattern.