It costs to be without Ejerblik
Most owner-managers notice the problems at exactly the moment they cost real money. Below are the typical patterns, and concrete examples from business.
10 patterns we see again and again
Renewals missed
Subscriptions and contracts renew automatically, and the company pays for services nobody uses, or loses access to critical systems at the worst possible time.
Domains expire
An expired domain means downtime, lost email and, in the worst case, a stranger taking over the domain. It happens more often than you think.
Access lost
When a key employee leaves, access disappears to systems the company did not know it relied on. Recovery can take weeks.
Too many licences
Companies typically pay for 20–30% more licences than they use. Without an overview it is impossible to spot.
Trademarks lapsed
A lapsed trademark can open the door to competitors. Ejerblik keeps track of renewal dates so it does not happen.
Cancellations forgotten
Missed notice deadlines lock the company into unwanted contracts, often with automatic renewal and a long lock-in period.
Social media shut down
Profiles that are not maintained, or where ownership is unclear, can be deactivated or taken over. Especially risky when someone leaves.
An employee owns the access
Critical systems are registered to a personal email or a personal card. When that person leaves, the access is gone and billing goes dark.
IT down during a sale
Due diligence reveals gaps in the documentation. Potential buyers ask questions nobody can answer. The sale is delayed or the price is cut.
Lock-in extended
Automatic-renewal clauses quietly take effect. The notice deadline has passed, and the company is stuck for another year.
Real examples
The scenarios below are constructed, but based on situations we see and hear about every day in business.
4 years
A forgotten cancellation locked them in with a web agency
The notice period was the running calendar year plus 12 months. Auto-renewal triggered itself. The agency owned the domain and would not release it without payment.
Ejerblik: Automatic calculation of the latest cancellation date, with a warning three months ahead.
€15,000
47 licences for 11 employees over 26 months
Microsoft 365 licences never removed after people left. Two acquisitions, three reorganisations. 36 unused licences found in a chance review.
Ejerblik: The user list reflects actual employees, with a warning when someone leaves.
€8,000
An agency renewed an ad budget it had agreed to pause
A verbal agreement to pause. The contact changed jobs. The new contact did not know the arrangement. 60 days' written notice required, and nobody knew.
Ejerblik: Contact person and notice period documented on the agency asset.
€27,000
The IT manager changed, and renewal notices went to a closed mailbox
Enterprise software at €9,000/year renewed automatically for three years. The new IT manager did not know the account. Notice: running month plus 6 months.
Ejerblik: The responsible person is tied to the company account, not an individual's inbox.
€21,000
A cloud agreement auto-renewed for a new three-year term
Migrated to a new platform but assumed the old agreement "probably lapsed automatically". Auto-renewal on page 14. A 30% price rise on top.
Ejerblik: Auto-renewal flagged. The latest cancellation date calculated automatically.
€11,000
An online shop down for 48 hours after an SSL certificate expired
The certificate was set up under a web agency that left them three years ago. Renewal emails went to an unused mailbox. A red warning screen for every customer.
Ejerblik: SSL as an asset with a renewal date. Warnings 90, 30 and 14 days ahead.
4 months
An intern's Gmail account took Google Business Profile with it
214 reviews, 4.8 stars and six years of history. The intern closed their personal Gmail account. The profile went with it.
Ejerblik: The owner email is documented and visible as a critical risk when someone leaves.
€4,700
A domain sold at auction over the Christmas break
Registered under a personal email from 2009. A domain speculator bought it for €100 and asked €4,700 to sell it back.
Ejerblik: The domain is an asset with a renewal date and a payment card attached.
€11,000
A trademark lapsed during the business sale process
Spotted by the buyer's lawyer 14 days before it lapsed. The renewal cost €330. The delay cost €11,000 in extra adviser fees.
Ejerblik: The trademark is an asset with an expiry date and a renewal warning.
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